About Us


Founded in 2014 by Giulio, a barista with a fine-dining pedigree, The Roasting is a coffee shop winner, ranked among the best coffee shops in London. And a customer is always right!
The Roasting is a pioneer for fair trade and ethical produce, priding itself on the quintessential Italian product: The Espresso. Tradition, excellence and expertise are the keywords in the world of The Roasting.
Our goals today are the same as the ones that started us on this path. They’re more complicated now, the world has changed in the last years, London is a changing city and we’ve learned a lot, and our operation has grown; but the fundamentals are the same: make great coffee, make customers happy!
Thank you to everyone who has supported us over the years.


The Roasting boosts two locations and each has different vibes and layout, though our shops and aesthetic have always been described as minimalistic, a term which imbues our approach with more intentionality than it deserves.
In truth, we are a small, simple company. We are committed to being independent and local, with an enduring fidelity to both quality and service. Please come and find us!
Our third addition is Tinca by The Roasting, wine & food bar, which is Giulio’s dream come true,
a spin – off restaurant, where the mastery of cooking and flavors, the personality of chef Giulio in his dishes and cuisine are trully unique.


At The Roasting we carefully select our coffee beans for their unique character, be it warmth and depth or lively fruit and sparkle. We want you to see the full spectrum of possibility that each coffee has to offer you, so we roast our coffee to bring out these attributes. The coffee blends that we produce at The Roasting come from careful selection of the raw materials used in the production processes.
We use different varieties of the highest quality green coffee beans only from carefully selected crops all over the world. A slow-cycle production process ensures that the coffee beans are roasted gradually and evenly, thereby preserving their natural properties and authentic flavour.
A strong aroma, creamy texture and rich taste are the three main ingredients of our blends – the result of traditional, sophisticated recipes formulated to meet all the different demands of the espresso coffee market in Italy and UK.

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